WORKING IN THE CREATIVE INDUSTRY: IS FREELANCING THE ROAD TO SUCCESS?

Freelancing is working on a contract basis for a variety of companies, as opposed to working as an employee for a single company. Freelancers are often considered to be self-employed and have the freedom to pick and choose their projects and companies they would like to be associated with. (http://www.businessdictionary.com/definition/freelance.html)

There are many reasons professionals within the Creative industry could decide to go freelancing from the simple personal preference to not want to commit to a 9-5 work routine and wanting to be one’s own boss to other complex reasons of health, childcare arrangements or other age-related considerations.
So, is freelancing the road to success? Well, it could be but what are the benefits and drawbacks?
Benefits
1. Convenience of working when you want. You are your own boss.
2. Possibility of working from home thereby reducing the cost of transport and travelling times.
3. Room for creativity. According to History of Animation, Disney was once criticised for not allowing his staffs to be creative as they must adapt to the company’s standard and style of art and animation but that is what we have in virtually all companies. In the contrary, a freelancer has a wide platform to exhibit his/her creativity.
4. Income. Of course, money is a consideration. A freelancer could make as much money as possible since he/she is not restricted to employee wages and could work with multiple companies or clients at the same time.
So, taking numbers 3 and 4 of the benefits as outlined above, creativity and financial stability, freelancing indeed could be a road to success in the creative industry. However, we also need to analyse the drawbacks that could impact negatively or that should be taken into serious consideration before taking the route of freelancing. The drawbacks;
1. Source work/job. A freelancer must source work/job by himself or herself even if it’s going to be through an agency and in a fast pace and growing industry as the creative industry, the freelancer must be able to compete well. There is no guarantee of payment if there is no work unlike those in normal employment.
2. Pay bills. The freelancer pays his/her energy bills since he/she’s working from home and is financially responsible for other fees i.e. insurance and/or accountant’s fees.
3. Liabilities. As a self-employed person, the freelancer is liable for any breach of contract and bears any associated risks, on his/her own part, for the contract.
4. Sole responsibility. The freelancer is solely responsible to meet deadlines. There is no sick leave or paid holiday.
As we can see, freelancing is desirable but requires self-discipline on the part of the freelancer because he/she must be above his/her own game and should of course save for the raining day. 
Samuel Oludare Yerokun

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