DOES THE CONCEPT OF PROFESSIONALISM APPLY TO THE CREATIVE INDUSTRY?

Almost all of us could do one thing or the other of the works which are being done in some of the industry sectors, but we do those things whenever we want, whichever way we want and with whatever we choose. So, we always have that convenience; whenever, whichever and whatever. However, when it comes to professionalism, the 3 ‘’Ws’’ no longer take the centre stage because not only are we relating and dealing with others in the industry with set time and standard of work, we are also establishing and improving ourselves professionally.


About 3 years ago, I took a formal lecture on professionalism when I attended a Political Shadowing Scheme targeted at the BME. One of the topics of lecture was the Nolan Principle which is the professional standard for those in public service. See Fig 1 below.
Fig. 1



Looking at the Principles in Fig 1 above, most of us, if not all, will agree that these are reasonable and desirable but human relational examples have shown that except there is a conscious adherence to the Principles, the temptations of convenience as noted in the first paragraph, the 3 ‘’Ws’’ could make the most talented person the worst to deal with.
Would anyone of us be happy if we hire the most talented performer say for a wedding and he/she arrived after all the guests were gone?
My industry of focus is the Animation sector of the Creative industry and the Disney’s Nine Old Men have been widely regarded to be very professional, thereby setting the pace and somehow the standard in the industry among others. So, it’s no surprise that James Chiang, in his write up titled Professionalism: Art, Animation & Film Analysis on www.animatedspirit.com (10 November 2015) made mention of these men. He noted ‘’Besides their immense talent and creative contribution, what marked their prominence was that they always delivered, making them the trusted cornerstones upon which Walt Disney could reliably build his empire’’  
Fig. 2


The Creative Industry is a fast pace sector and it mostly involve many people working on the same project as part of a team. So, a failure from one person could affect the whole process and workflow. Reliability is very important.
James went on to list the qualities of professionalism which, like I mentioned earlier, anyone of us will reasonably think about and desire, but it must go beyond thinking about and desiring them to consciously turn them into everyday lifestyle. The following are listed;
1. Meet deadlines consistently
2. Accountable
3. Readily available and always communicable
4. Leave a trail of astuteness and clarity so others could follow in case of 5 unexpected emergency
5. Meet a ‘’higher than usual’’ standard of quality
6. Respectful of the process and the people regardless of relative title, position or authority
These qualities are also represented in the chart of Chegg Study as noted below

Fig. 3

In conclusion, professionalism is adherence to industry standard covering skills and deliverables but most importantly, the human interactive and relational ethics and values.
Samuel Oludare Yerokun

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