THE IMPORTANCE OF NETWORKING WITHIN THE CREATIVE INDUSTRY.

The importance of networking in the Creative industry cannot be over-emphasised. Networking involves interacting with others within the industry/profession to exchange information and develop professional contacts. Without networking, professionals in the industry will be isolated and may die professionally.





Moreover, if something is important, it also means that it is beneficial. So, what are the benefits of networking in the Creative industry?
1. You are connected. As noted in the opening chapter of this write-up, without networking, the professionally is isolated. So, networking affords the professional/student to connect with other professionals in the industry which invariably means the pipeline for interaction is open.
2. Job and career opportunities. With networking comes the opportunity to meet the right person in the industry either as a potential employee or employer. It also leads to more jobs for self-employed or contract professionals.
3. Access to information. The Creative industry is a fast pace industry with constant reviews, changes and updates to software and hardware even legal matters. A connected professional will most likely have access to the information than someone who is not connected.
4. Training and development. Networking affords the professional to have access to training and development opportunities. In fact, some professionals in the industry have had access to free training because they belong to a network group with membership benefit.
5. Peer reviews. One of the very important aspects of professionalism is to have a review of your work by those already in the industry. I had that opportunity of recent with Gordon Brown, an industry professional who came to the University of West of Scotland to give a talk. The connection was over LinkedIn site.
In conclusion, we can see that networking is very important and the professional/student have many platforms presenting opportunities for networking like events, conferences and social connections. However, the individual should be focussed and know what he/she wants from each network so as not to lose productivity. 
Samuel Oludare Yerokun

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